Creative industries entrepreneur and innovator
Marketing and Advertising | Johannesburg Area, South Africa, ZA
After studying Journalism at Rhodes University and training at the Culinary Academy (Cape Town) in 1997, Hardy has dedicated himself to demystifying and updating notions around Africa over the last 20 years.
Having been involved with youth culture nationally and internationally since the 90’s he has curated and programmed a variety of projects with some of the biggest brands globally. Coupled with having had the opportunity to be a part many of South Africa’s favourite restaurants in Cape Town and Johannesburg he has gained a wide-ranging skillset beyond being a kitchen based chef.
In 2009, Bureau group was established, a cultural mapping & production agency. Here he played the role of curator & culture planner using his expertise in cultural mapping and program design. He is known as a subject matter expert on urban and street culture on the African continent.
He along with a partner founded in 2010 STR.CRD a consumer trade show expo which was recognised as Africa’s NO.1 Urban & Street Culture showcase, which was in existence for 5 years before he exited the company to focus on other areas in the cultural space.
In 2013 he set up SMORGASBORD, a food & innovation consultancy focuses on creating food solutions for clients. Services include menu development, restaurant processes re-engineering and brand building driven by latest trend research across the continent and the rest of the world.
Having always believed in the validity of the African market to global brands, he set up TRENDSAFARI which assists brands in doing real street level immersions in many African capitals including Kigali, Nairobi, Lagos, Accra and Dar Es Salaam.
Currently he is involved on developing actionable programs around, mobile food, fashion, beverages and music models for entrepreneurs around the continent.